Barrow & Furness MP Simon Fell gave Bright Stars kids from his constituency tips on campaigning; how to start a campaign and how make it stand out, and was quizzed about reducing litter and road safety .
Cumbria’s six MPs are all backing Bright Stars and took part in online Q&A sessions with primary school pupils. The schools are taking part in the Bright Stars programme which this year challenges them to lead a campaign on something that want to make better or improve, to ‘make a difference’. Bright Stars is about nurturing the leaders of the future and getting kids excited about the world of business by setting up and running their own companies.
Simon responded to questions ranging from designing better litter bins, and whether lockdown had made people drive faster, to making roads outside schools safer and getting people on board to back a campaign.
Key takeaways from Simon’s Bright Stars session:
‘How to make a campaign stand out?’
“The best way to make your campaign stand out is to pick something, or to sell your campaign in a way that makes people think it is really silly that this is not happening already.”
‘How to start a campaign?’
“You’ve got to understand two things. The first is what you want, and you’ve got to be really clear about that, and the second is you’ve got to know who makes the decision. So, if you want to change something, who’s in charge of making that change.”
‘How to make a campaign a success?’ “Demonstrating broad support, as many people as possible backing what you want to do and what you want to campaign for. And trying to make it as easy as possible for the person who ultimately makes the decision on this, to back what you want.”
The MP will be tracking the progress of the various teams as they select their worthy causes and develop campaign ideas.
Throughout the 8-week programme schools are partnered with local businesses and charities that provide advice and guidance. Setting up and running the campaign dovetails with areas of the curriculum including English, maths and design & technology.
Bright Stars is about empowering kids to show leadership, to have their voices heard, to lead change and make a difference. Understanding the various roles and the breadth of skills needed to succeed is critical, alongside exposure to positive role models. Encouragement from the county’s MPs who are very much our local leaders gives a terrific boost to their confidence.
The programme is delivered by the Centre for Leadership Performance in partnership with businesses and schools, and financed by those businesses taking part. For 2021 a record 49 schools are involved with extra support from BAE Systems and Sellafield to encourage supply chain companies to join the programme, and from Cumbria Community Foundation to enable more charities to partner with schools.
CfLP is celebrating ten years working with young people and businesses across Cumbria to develop and encourage leadership. Executive Director Sarah Glass explains: “We demonstrate through a huge variety of initiatives and programmes that we can all show leadership, and that better leadership leads to better lives. It can start at primary school and is part of a lifelong journey through further education and university to the workplace and the boardroom.”
This is the full list of schools taking part in Bright Stars within Simon’s Barrow & Furness constituency and the companies that are partnering with them to develop the digital campaigns.