What a difference a campaign makes!

82% of employees surveyed by Mckinsey & Company said that it was important for the company they work for to have a purpose and 72% of people said that the purpose should receive more weight than profit. But where do you start?

This year’s Bright Stars programme took an exciting new direction – shifting from ‘making a profit’ to ‘making a difference’. Nearly 50 primary schools partnered with local businesses, charities and third sector organisations took part across Cumbria this year! In this blog, we highlight some of these amazing campaigns highlighting the difference these made to the communities around them. What better way to show your employees a shift towards becoming a purpose driven business!

Over eight weeks, the children learned about leadership, teamwork, marketing, accounting,
creativity and communications – in fact, the full range of skills that go into running a
business. The tiny entrepreneurs set up and ran their own social enterprise businesses with
the help of local companies and organisations and they all delivered fantastic results.

These campaigns, supported by their local business mentors, involved activities such as: creating care packages for local heroes; addressing road safety; spreading kindness in the community; raising awareness of loneliness and promoting shopping locally, all of which have helped promote curriculum learning in PSHE, Science and Geography topics in school and support the children’s learning.

Community Campaigns

Thursby Primary School’s campaign involved a series of projects including litter picking, planting around the village and gathering tins for the food bank. One Bright Star commented ‘ Good leadership is listening to other people’s ideas’ and talked about gaining skills such as positivity, resilience, growth mindset and togetherness. Thursby Primary School were teamed up with North Lakes Foodbank and were sponsored by Cumbria Community Foundation and won Best Example of Team Work at our celebration event.

Meanwhile, St Patrick’s Primary School, who were teamed up with Hospice at Home and sponsored by Cumbria Community Foundation, launched a campaign close to their hearts ‘Parco Securo’ – play it safe was born after research found that anti-social behaviour was high in the park. In their campaign video the children talk about their own experiences ‘My experience was of someone recording me and my friends without asking us’. St Patrick’s campaign video was watched over 1800 times: they were featured in the local paper and the town council also agreed to help! St Patrick’s primary won the award for Best Positive Outcome at our celebration event. A great example of leadership in the community!

Community safety also featured in Ormsgill Primary’s campaign “Stop speeding, protect the people of Ormsgill, save lives!”. The Bright Stars of Ormsgill Primary won Best Example of Collaboration during our celebration event for their work with their business mentors (Rolls Royce), the local community and their local MP (Simon Fell). This match was sponsored by BAE Systems and has allowed the children to develop their road safety campaign. The Ormsgill pupils state “Did you know that cutting the speed limit to 20mph reduces the stopping distance by half?”.

Mental Health Campaigns

Moor Row Primary School’s campaign tugged at the heart strings of the community with their Chatterboxes Challenge Loneliness campaign which saw them write letters and send bulbs to the elderly in their community. The Bright Stars of Moor Row Primary commented ‘It is interesting to find out about other people’s lives’ and how great it was to ‘bring a smile to their pen pals faces’. Matched with Doosan Babcock, the children used their sponsorship to support their campaign which was picked up by the local media, BBC Radio Cumbria, and another school even joined in with their campaign.

In fact, loneliness and awareness of mental health were included in a number of Bright Stars campaigns this year. St Mary’s in Ulverston developed their ‘Hear4U’ campaign where they made contact with local young carers and residential care homes in Ulverston. Whilst ‘Making people happy’ was the theme for Croftland’s Nursery school who designed flower pots to send to the local community. The children were inspired by Marcus Rashford and wrote a letter to him. The Bright Stars of Croftland’s Nursery school said, ‘It was hard work but we loved it’. Both these campaigns worked with business mentors from Capgemini and sponsored by BAE Systems.

Be yourself, share your smile, be kind’ was the campaign by Dearham Primary School who were sponsored by Sellafield Ltd. They sent out an important inspirational leadership lesson to ‘be yourself’ throughout their campaign. They produced a variety of projects to help the residents of Florence House Day Centre including a moving Makaton performance of ‘You are my Sunshine’ by year 2!

Environment Campaigns

Across the county, the Bright Stars campaigns featured the topic the environment. ‘A better lakes for everyone’ campaign was launched by St Martin’s and St Mary’s school who were sponsored by the Family Business Network. ‘We have learnt to take ownership, have developed leadership skills and feel a great sense of pride when looking back at our work throughout the campaign.’ Their campaigning saw them tackle problems in the South Lakes by writing to the MP, producing posters and even a rap! St Martin’s and St Mary’s School won the Best Strategy Development at our celebration event.

Cumbria might be known for the beautiful countryside and stunning views but, this year, Bright Stars were concerned that it has been ruined by litter! Litter picking was a key concern which featured in Bransty Primary and St Bridget’s Primary , Jericho Primary, St James’ Infants, Raughton Head , Chetwynde School and Holme St Cuthbert’s School campaigns!

Bransty Primary School
St James’ Infant School

Campaigns galore!

Marketing was picked up as key part of the Bright Stars’ campaigns this year and we have seen many great examples of this! Inglewood Infant school produced a unique video featuring a talking vegetable and won the Best Campaign idea at our celebration event! South Walney Junior produced a very professional video to highlight their campaign on ‘Crossing for kids’.

The mini police at Victoria Junior school partnered with their business mentor from NSG wanted to make a make a difference in their community and wanted to transform a derelict area. They also highlighted their leadership skills that they learned along the way including: Collaboration, Imagination, Empathy and Listening skills, Perseverance, Planning and Questioning a great outcome from their 8 week campaign.   Victoria Junior School won Best Business/ Campaign Plan at our celebration event.

What an amazing achievement from all our Bright Stars this year. You catch up with all the campaigns here. If you would like to take part in next years Bright Stars please don’t hesitate to contact us! A big thank you to all the sponsors and business mentors that have made this year even bigger and better!

NSG, PPM ltd , Doosan Babcock, Story Contracting, Mott Macdonald, Futamura, Morgan Sindall, Allerdale Borough Council, NIS, Armstrong Watson, The Family Business Network, Orian and Oxley.

BAE Systems were business mentors and sponsored the following organisations; Capgemini, Royal Navy and Rolls Royce. Jacobs were business mentors and sponsored local charity Soundwave, Sellafield sponsored and were business mentors with 4 schools, Kaefer sponsored local company Natterjack Marketing, and NNL were business mentors and sponsored local charity Florence Arts Centre.

Cumbria Community Foundation sponsored the following organisations to take part Bright Stars 21; The Lake District Honey Company, The Laal Collective, Penrith Beekeepers Association, Carlisle College, Calvert Trust, Country Flavour, Age Uk West Cumbria, Calderwood House, Carlisle and Eden Mind, West Cumbria Rivers Trust, Oak Tree Animals Charity, Workington Nature Partnership, Tullie House, Whitehaven Youth Partnership, North Lakes Foodbank, St Mary’s Hospice and Hospice at Home West Cumbria.

The schools that took part this year were; Penny Bridge Academy, Our Lady of the Rosary Catholic Primary School, Clifton Primary School, Holme St Cuthbert’s School, Chetwyde School, Asby Endowed School, Inglewood Community Nursary and Infant School, St Herbert’s C of E Primary School, Victoria Junior School, Hallbankgate Village School, Great Orton Primary School, Moor Row Community Primary School, Dearham School, St James’ CofE School, Flimby Primary School, St Joseph’s Primary (Cockermouth), Hensingham Primary School, St Mary’s Catholic Primary, Jericho Primary, St Joseph’s Primary (Frizington), Hayton Primary School, Raughton Head Primary School, Gosforth CE School, St Cuthbert’s Catholic Primary, Morland Area Primary, Valley Primary, Northside Primary, Seascale Primary, Flookburgh CofE Primary, Derwent Vale, Dean Church of England School, Ewanrigg Junior School, St Martin’s and St Mary’s CofE Primary School, Newbarns Primary School, Vicotria Academy, St Bee’s Village Primary School, Burgh by Sands Primary, Bransty Primary School, Sir John Barrow Primary, Ormsgill Primary, Rockcliffe CE Primary, Disington Community School, Croftlands Infant and Nursery School, Kirkbrampton Cofe Primary School, St Bridget’s CofE Primary School, Thursby Primary School, South Walney Junior School, St Patricks Primary School and High Heskett CE Primary.